For Boutique Property Managers & Serious STR Operators
The brand layer your PMS forgot to build.
You picked OwnerRez, Hostaway, or Guesty because it runs your operation. It wasn't supposed to run your brand. StayOps is the experience layer on top of it — designed by an operator, wired into your PMS, branded to you.
Built by the operator behind a Forbes-featured 9-bedroom Harry Potter estate near Universal Orlando.
The PMS runs your operation. Nothing runs your brand.
Generic websites.
Your direct booking site looks like every other PM's because it came out of the same template engine.
Outdated guidebooks.
Touch Stay and the rest of the digital guide space is stuck in 2018. Your guests deserve better.
Spreadsheet turnovers.
Your cleaning team is running on Google Docs and group texts. Quality suffers. Reviews follow.
Built by an operator who got tired of waiting for it to exist.
I run Wizard's Way House — a Forbes-featured 9-bedroom Harry Potter estate near Universal Orlando.
When I went looking for tools that matched the property, I found template builders, ugly guidebooks, and turnover instructions in spreadsheets.
So I built my own. Then property managers started asking if they could have it too.
This is that.
Four products. One platform. Under your brand.
A direct booking site that doesn't look like everyone else's.
Custom-designed, hand-built on Next.js. Loads in under a second. Ranks on Google. Converts like a luxury hotel site, not a vacation rental template. Wired directly into your PMS — calendars, rates, and bookings stay in sync automatically.
- Custom design, not a template
- Direct PMS integration (OwnerRez today, Hostaway and Guesty next)
- Your brand, your domain, your conversion rate
- SEO-optimized and sub-1-second load times
A guidebook that's better than Touch Stay.
Mobile-first, beautifully designed, works as a PWA. Pre-arrival info, check-in instructions, area recommendations, house rules — all branded to you. Each guest gets a unique link tied to their reservation, auto-delivered before arrival.
- Tested across hundreds of real stays
- Mobile-first PWA, works offline
- Auto-delivered per reservation
- Fully branded — your fonts, your voice, your photos
A turnover guide your cleaners will actually open.
Bilingual (English + Brazilian Portuguese out of the box, more on request). PIN-gated. Photo-driven. Checkboxes that persist between visits. WhatsApp quick-report integration. Works on every cleaner's phone, every time.
- Bilingual by default
- Photo-driven, mobile-first
- Persistent checkboxes per turnover
- WhatsApp quick-reports for issues
SMS + email that doesn't sound like a robot.
Twilio-powered sequences scheduled around each reservation. Pre-arrival, check-in day, mid-stay check, checkout, review request. Written in your voice. Triggered automatically from your PMS.
- Twilio SMS + email
- Reservation-triggered sequences
- Written in your brand voice
- Review request automation built in
Three weeks from kickoff to launch.
Onboarding
We pull your listings from your PMS, configure your brand, and customize the guidebook and turnover content for your portfolio.
Build & Review
We build your direct booking site, guidebook, turnover system, and comms sequences. You review every word and pixel.
Launch
Everything goes live under your domain, under your brand. We host it, maintain it, and ship new features your competitors don't have.
Simple pricing for serious operators.
One-time onboarding investment plus a monthly platform fee. No commissions, no contracts, no surprises.
Solo Operator
Setup
$4,000 one-time
Platform
$199/mo
- Custom direct booking site
- Branded guest guidebook
- Branded turnover guide
- Pre-built comms sequences
- PMS integration (OwnerRez today)
- Email support
Boutique
Setup
$12,000 one-time
Platform
$599/mo
- Everything in Solo
- Multi-property portfolio site
- Per-property guidebooks & turnover guides
- Custom comms sequences
- Priority PMS integration support
- Quarterly strategy calls
- Priority support
Portfolio
Setup
From $25,000
Platform
From $1,499/mo
- Everything in Boutique
- Custom feature development
- Dedicated account manager
- Multi-brand support
- White-glove onboarding
- SLA & dedicated support
All plans include hosting, maintenance, and every feature we ship. You'll make the platform fee back on your first direct booking.
What's shipping.
Now
Live
- Direct booking sites
- Guest guidebooks
- Turnover guides
- Guest comms (SMS + email)
- OwnerRez integration
Next 90 Days
In development
- Hostaway integration
- AI-drafted guest replies
- Auto-generated listing copy
- Direct booking conversion analytics
This Year
Planned
- Guesty integration
- Meta + Google ad pipeline
- SEO content engine
- Branded mobile app option
Honest about fit.
This is for you if:
- You manage 4–50 doors and your direct booking site looks generic
- You're a serious individual operator and Touch Stay isn't cutting it
- You're tired of cleaning ops running on group texts and spreadsheets
- You want your brand to match the quality of your properties
This isn't for you if:
- You have one cabin and a Lodgify template works fine — use Lodgify
- You're a 500-door enterprise with an in-house dev team — go build it yourself
- You think branding is a logo and a Canva template — we can't help you
Free 30-minute audit. No pitch deck.
I'll look at your current direct booking site, guest experience, and turnover ops, and tell you exactly what's costing you bookings. Working operator looking at your setup honestly.